The Boomers are coming! The Boomers are coming! Thom Rainer exclaimed as he reported new research showing that one-in-five Baby Boomers are more interested in spiritual things than they were earlier in their lives. One-in-five Baby Boomers represents about 19 million people, the president of LifeWay Christian Resources noted—presenting the church with a huge opportunity for growth and new ministry.
But the trend also means an increase in needs—for evangelism, discipleship, and intentional relationship-building. Many Boomers aren’t coming back to church as fully-formed Christians ready to participate in outreach ministries. They have questions. They can be skeptical.
Chaplain Matt Crain led a multi-generational church in southern Illinois before becoming a chaplain at Shawnee Christian Village in Herrin. At his church, Crain said, it was the Boomers who acknowledged, “I’ve been out of church for 20 years. And I’ve got a friend that said I really ought to try this.
“But I want you to know, pastor, I may not be back.”
Boomers may not be coming back to church in big waves yet, Crain said, but they have renewed interest and “they want to see if anything’s changed.”
The children of the 60s who fought hard for social change are also held responsible for the ballooning the national debt. They’re “tanned and healthy and living way past average life expectancy,” Philadelphia Magazine reported. They also face financial and health crises avoided by the generation before them, Crain said.
“There is just under the surface an undertow current of ‘Wow, I see my own mortality now, and my health is beginning to fade,’” Crain said. “Am I going to have any legacy? Will it matter that I was here?”
Helping Boomers answer those questions is the church’s challenge—and an historic opportunity.
Boomers fill an interesting middle ground in American culture. Most were raised with a foundation of values straight out of Mayberry. But the tumult of their formative years took them far away from the comfort of Aunt Bea’s kitchen. In ways physical and spiritual, they moved away from what they knew as children, and raised their own families (which many started later in life than their predecessors) with new values.
But as they reach the later stages of their lives (the first Boomers turned 65 in 2011), they’re thinking about what really matters. And in some cases, they’re returning to a form of the faith they were raised with—although it may be more about personal spirituality than organized religion.
“We have seen some Boomers thinking more about eternity and about what really matters most in life,” said Doug Munton, pastor of First Baptist Church in O’Fallon. Boomers have the same spiritual needs as other generations, he said—a personal relationship with God through Christ, forgiveness of their sin, and meaning and purpose for their lives.
“They want to know what matters most deeply and how they can find that,” Munton said.
The research that showed Baby Boomers might be returning to their spiritual roots highlighted three reasons for the shift: more time on their hands, a realization of the brevity of life, and an awareness of life’s fragile nature. There are currently more than 70 million Baby Boomers, but data from the U.S. Census Bureau shows the group will shrink to 16.6 million by 2050.
It’s in this environment that the church can help meet practical needs of Boomers, as well as spiritual ones, Crain said. The simple things a church does to help a Boomer improve his or her quality of life can build relationships that can lead to gospel conversations. Encourage physical health, diet, and exercise, Crain suggested, or offer to take someone to a doctor’s appointment.
And when Boomers do come to your church, he added, they may be surprisingly nostalgic. “They are OK with singing some hymns,” Crain said. “They might put it to a new beat and add a couple of instruments…remember, they are children of the 60s.” In other words, don’t forsake “The Old Rugged Cross,” but jazz it up.
Ready to invest
At 62, Pastor Bob Dickerson is on the younger end of the Baby Boomer spectrum. But he identifies with a generation closer to the end of their lives than the beginning, and wanting to use their time well.
“I want to finish well,” said Dickerson, pastor of First Baptist Church in Marion. “I’m not going to accept just ‘doing stuff,’ because I don’t have enough time left to just do stuff.” Dickerson, and many fellow Boomers, want to see results from the things they do. They want what they undertake to matter.
At FBC Marion, retirees minister at the local homeless shelter. They’re involved in Disaster Relief. The church’s JOY choir of 70-80 older adults put on their first Christmas concert this year for an audience of more than 400. (JOY stands for “Just Older Youth.”)
Crain cited North American Mission Board church planting specialists who have noted the similarities between Boomers and their children. “Baby Boomers and Millennials are alike in the sense that they’re concerned with acts of love, kindness, justice, and mercy,” he said. “They want to know: What are you doing for our community? What are you doing for someone who can’t repay you?”
Even before they’re believers in Christ, Crain said, “they will jump into an opportunity to bless someone.” And once they’re in the church, their need for meaningful action is a warning for church leaders. “I can’t just make them ushers,” Crain said. “That’s not going to scratch that itch. They want to know, ‘When are we going to help somebody?’ That’s really important to them.”
My generation, and yours
The sheer number of Baby Boomers makes them a force to be reckoned with, especially for churches tasked with the Great Commission to make disciples of all nations (and ages within them). But they’re not the only generation in need of Jesus. Reaching them may provide churches with new potential for multi-generational worship and discipleship.
“Most of your Baby Boomers long for cross-generational experience,” Crain said. “They may not have learned how to do it, but they want to do it.” He encouraged churches to look for ways to connect people of different generations that are less about programming and more about building friendships.
Boomers are worried about their children and grandchildren, Dickerson noted. FBC Marion encourages opportunities for older adults to interact with youth, and to serve as surrogate grandparents to kids in need of them.
Amy Hanson is the author of “Baby Boomers and Beyond: Tapping the Ministry Talents and Passions of Adults Over 50.” She noted the similarities between Boomers and Millennials (generally, adults born 1981-1996) in an 2017 interview with the National Association of Evangelicals.
“They both care about social justice issues and making a difference with their lives,” Hanson said. “Both have an entrepreneurial spirit and are not afraid to try new things. Both groups are technologically savvy, and both are interested in strong friendships that cross generational lines.
“Focus on these things. Don’t be afraid to put people together and see what happens.”
The potential of a Baby Boomer boom in churches is a reminder of the call to reach all people with the gospel, regardless of age. Especially when presented with so great an opportunity, Thom Rainer urged leaders.
“Please, church leaders, don’t take this information lightly,” he wrote. “I can’t recall a generation in my lifetime potentially returning to church in such numbers.” The opportunities are incredible, Rainer said, “maybe they are groovy.”