Some familiar Southern Baptist initiatives have a new look now. The SBC Executive Committee released new branding for the convention, Cooperative Program, Baptist Press, and SBC Life in August.
“We are so excited about the result of our rebranding project,” said Jonathan Howe, vice president for communications at the SBC Executive Committee. “The new logos and visual elements are true to who the SBC is as well as to what the original designers desired when they launched the classic logo in 1978.”
That Southern Baptist Convention logo (right) with its globe, Bible, and cross remains the official and “classic logo” for the convention, but a new modern alternative has been released and features the same elements in a format more suited to today’s digital environment. Useful Group, which works primarily with churches and ministries, aided in the rebranding effort.
“It was an honor to get to help the SBC create its new branding,” said Nick Rynerson, chief creative officer at Useful Group. “We wanted to create something that got to the core of the SBC’s vision in a way that is innovative and engaging. As a member of an SBC church I felt the weight of crafting something that would be faithful and accessible; accurately communicating the DNA of the SBC winsomely and disarmingly.”
This new branding has a new online home thanks to Mere Agency, an Iowa-based web design group focused on church and ministry websites. The SBC main website has been broken down into a number of microsites to better serve Southern Baptists. In addition to redesigned websites at SBC.net and BaptistPress.com, a jobs-specific site (SBCJobs.net), a church search site (churches.sbc.net), and a site specific to the Baptist Faith and Message 2000 (bfm.sbc.net) are all new to the SBC web offerings. An updated site for the SBC Annual Meeting will launch later in the summer.
-From Baptist Press